Crossing lines, defying boundaries, and continuing to take on new challenges is the identity of the JEONJU International Film Festival. The JEONJU IFF has constantly made efforts to expand the realm of film as an art form based on new methods of expression and borderless imagination. This year’s slogan, “Beyond the Frame”, continuing from last year, highlights the pioneering spirit of the festival, which has been breaking away from conventional film formats and screening methods to achieve crossgenre integration centered on film through programs, venues and festival events.
The 26th JEONJU IFF visually expresses “Frame” and “Connection”, the core elements of film. It’s another visual expression of the “J” graphic campaign that has continued since the 21st JEONJU IFF. Using circular graphics motivated by the form of a film projector and 26 dots, those symbolize frames and movement, while combining various colors to reveal the festival’s diversity and inclusivity. Additionally, the forms arranged and transformed in various ways symbolically reveal the continuity and organic connection of the festival’s 26 years.
26 tree rings, 26 footsteps, 26 histories and memories. This year’s festival represents itself through 26 dots that have grown and changed. We hope that through the diverse variations and forms these dots create, the image and energy of the 26-year-old festival will be fully conveyed.
Art Director KIM Tai-hun
Son Ayong
Visual artist and graphic designer Son Ayong, who works between Seoul and London, participated in this poster design. She has been engaged in various activities across the field of graphic design.
The 26th JEONJU International Film Festival uses 26 colorful dots to express its identity, “J.”
The circular graphics is inspired by the shapes from the projector and it references the frame of a film reel, while it also represents the growth and transformation the festival went through in the last 26 years.
This year’s trailer shows 26 dots in constant transition, and they symbolize the creation and dissipation of J.
Motion Graphics: Son Ayong
