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Official Poster

Art Director KIM Kwangchul

Concept&Design WWS(We Will See)

Two inverted triangles in the shape of spreading light came together to form the alphabet "J" for JEONJU, while the triangular shapes going in various directions represent "23," the number of times the JEONJU IFF has held its festival. This is the basic structure of the festival’s identity for year 2022. "J" is the English initial for JEONJU IFF, and an alphabet character that has been introduced every year through our official posters since 2020.

The triangular figure, which can be seen as a basic module, is the figurative representation of the projected light from a projector onto a space, a device that allowed people to share joys and sorrows ever since the birth of cinema. This is how this year’s official poster was able to fully capture the act of screening a movie with a projector. It also holds the hopeful wishes of JEONJU IFF to physically project light onto a screen and to watch films with the people that have gathered from all over the world.

Paradoxically, the pandemic that lasted for the last 2 years allowed us to see how precious of an experience it was to watch movies collectively. The official poster is the festival’s response to that, while it also shows how much we long for physical screenings and our gatherings at the theaters.

Art Director Kim Kwangcheol

Official Trailer

This year's official trailer symbolizes the shape that forms when a light goes through a projector. The motive of the film festival's identity was converted into the interaction between 2D animation and music for the opening trailer. It also represents light, dynamic movement, and exciting rhythm that pleasantly spread the spirit of the JEONJU International Film Festival in 2022. We celebrate Jeonju in 2022, where it shares cinematic experiences with audiences, presenting a harmonious trailer with those factors.

Produced by WWS(We Will See)

Motiongrapher Patrik Bablo

Sponsor
Jeonju Office

(54999) 2F, JEONJU Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea

T. +82 (0)63 288 5433 F. +82 (0)63 288 5411

Seoul Office

(04031) 4F, 16, Yanghwa-ro 15-gil, Mapo-gu, Seoul, Republic of Korea

T. +82 (0)2 2285 0562 F. +82 (0)2 2285 0560

JEONJU Cine Complex

(54999) JEONJU Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea

T. +82 (0)63 231 3377

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