Launched in 2021, ‘JEONJU Conference’ leads the agenda in the Korean film industry and criticism and to discuss practical measures.
The various divisions between audience and screen, triggered by the digital transition of films, served as an opportunity to repaint the landscape of film media. Since then, there have been major changes in the film industry and content industry due to the COVID-19 pandemic, which is accelerating more than expected. JEONJU Conference analyzes and presents industrial trends to understand the video ecosystem in this new normal era and introduces possible alternatives and examples of experimental trials.
JEONJU Conference will continue discussions encompassing various intelligence and media, from industry, policy, criticism, and creation to audiences who have changed their status as active agents. Ultimately, we will preemptively respond to changes in the film industry and pursue an industrial ecosystem where everything surrounding the film can coexist.
If we accept the statement that films are the full and complete representation of reality, a desire to build an illusion about the outside world, it can be said that films are the result of the representation of reality using the technology that emerged from that time. In addition, looking back on the history of cinema, films were born by technology and their form has changed according to the development of that technology. If we have accepted the evolution of film as a continuous aspect rather than as a segment of the medium, VR technology can also be accepted as part of the continuation of the film.
The biggest difference between VR films and established film form is the ‘interactive’ element. In VR films, the user is not simply an accommodating audience but can change ‘what is seen’ and becomes an agent who can change the cinematic experience. New communication between films and audiences through XR technology will dramatically change the way we view the film and the industry ecosystem.
This year’s JEONJU Conference intends to open a discussion under the theme of ‘The Age of Contents: Film Meets XR’ to discuss XR, a concept that collectively refers to virtual reality (VR) and augmented reality (AR). We will discuss the changes in the concept of ‘The Cinematic’, newly positioned audiences in VR films, and alternative measures that immersive media can suggest in media reproduction caused by the emergence of VR, AR, XR technology.
Moreover, we will create a space for discussion between opinion leaders who continues to think of ways to combine film and technology, contents creators, and AR/VR experts. During this AR/VR innovative wave, we are searching for changes in content and its role and want to identify the areas that content creators should consider first as this technology continues to expand. Furthermore, we will experiment with the possibility of screenings through small group screenings of VR films. We will also check the possibility of the coexistence of VR films and theaters.
Program |
JEONJU Conference 2022
|
|
---|---|---|
The Theme of 2022 |
The Content Era: Films To Meet XR – An Odd and Intriguing Conference
|
|
Date |
May 2 (Mon)-May 3 (Tue)
|
|
Venue |
On-site
|
LAHAN Hotel Jeonju, Ongoeul Hall 3 |
Online | Live streaming: JEONJU International Film Festival’s Official YouTube Channel | |
Hosted/Organized by |
Jeonju City, JEONJU International Film Festival, Jeonju IC&CT Industry Promotion Agency (JICA)
|
On-site |
|
Enter with badge |
---|---|---|
|
Get the attendance sticker at the entrance of the LAHAN Hotel and attach it before entering. | |
|
||
Online |
|
Date |
Apr 30 (Sat)-May 3 (Tue), 10:00-17:00
(※13:00~14:00: break due to quarantine) |
---|---|
Venue |
8F, Jeonbuk VR·AR Production Support Center
(8F, 816, Baekje-daero, Deokjin-gu, Jeonju-si, Jeollabuk-do) |
Pre-booking |
Apr 25 (Mon) 11:00~ First-come, first-served closing
[Pre-booking] |
Time | Program | ||
---|---|---|---|
10:00-12:00 | Opening Ceremony | ||
Opening Message | KIM Seung-su Festival Chairman of JEONJU IFF | ||
Greetings | LEE Joondong Festival Director of JEONJU IFF | ||
Greetings | LEE Youngro President of Jeonju IC&CT Industry Promotion Agency | ||
Congratulatory Message | JEONG Kyoung-mi Vice President of Korean Creative Content Agency | ||
Session 1 Genealogy of VR Films | ![]() |
||
Moderator | Joyce Heeyong CHO Professor, Chung-Ang Univeristy | ||
Presenter | Sam JEON CEO, VentaVR | ||
Presenter | CHUNG Kyungdam Producer, YLAB PLEX | ||
Presenter | Chuck CHAE Director |
||
12:00-13:00 | Break | ||
13:00-15:00 | Session 2 The Direction of Korean-Style Sound Effects in Films (Co-host: JICA) | ![]() |
|
Moderator and Presenter | CHANG Kyusik Sound Director, VR Sound | ||
Presenter | HAN Myunghwan CEO, Wavelab Audio Post | ||
Presenter | KIM Young-il CEO, AkdangEban, Inc. | ||
15:00-16:00 | Break | ||
16:00-18:00 | Session 3 Current Status of Independent and Art Film Distribution: Thinking of Local Cinema (Co-host: Indieground) | ||
Moderator | LEE Sejin Programmer, Gwanju Independent Film Theater | ||
Presenter | KAM Jeongwon The Secretary-general, Daegu Gyeongbuk Independent Film Association (DIFA) | ||
Presenter | JANG Byoungsup Middle Manager, Indiehouse | ||
Presenter | OH Minwook Director, Busan Independent Film Association |
Time | Program | ||
---|---|---|---|
10:00-11:30 | Session 4 Keynote Lecture: Ethics of New Visual Technology: Making of the US Military 'Comfort Women' Trilogy | ![]() |
|
Moderator | KIM Hansang Professor, Ajou University | English interpretation is provided | |
Presenter | Gina KIM Director/Professor, UCLA | ||
11:30-13:00 | Break | ||
13:00-15:00 | Session 5 K-Soundscape (Co-host: JICA) | ![]() |
|
Moderator and Presenter | KIM Youngil | CEO, KNOISELY | ||
Presenter | YOON Myungjin Professor, Dong-Ah Institute of Media and Arts | ||
Presenter | JEON Kwangpyo CEO, Resoundcompany | ||
15:00-16:00 | Break | ||
16:00-17:30 | Session 6 Topology of Korean Local Film | ||
Moderator | PARK Kunyoung Director | ||
Presenter | CHOI Jinyoung Director | ||
Presenter | JEONG Jihye Film Critic | ||
17:30-19:00 | Break | ||
19:00-20:30 | Session 7 VRscope: Changes of ‘The Cinematic’ in VR Films | ![]() |
|
Presenter | William URICCHIO Professor, MIT | ||
Moderator and Presenter | KIM Jihoon Professor, Chung-Ang Univerisity | English interpretation is provided | |
Presenter | Mandy ROSE Professor, University of the West of England in Bristol | ||
Presenter | SEO Hyun-suk Professor, Yonsei University |
(54999) 2F, JEONJU Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea
T. +82 (0)63 288 5433 F. +82 (0)63 288 5411
(04031) 4F, 16, Yanghwa-ro 15-gil, Mapo-gu, Seoul, Republic of Korea
T. +82 (0)2 2285 0562 F. +82 (0)2 2285 0560
(54999) JEONJU Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea
T. +82 (0)63 231 3377
Privacy PolicyTerms of service
COPYRIGHT © JEONJU International Film Festival ALL RIGHTS RESERVED (New Server)